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- By Dustin Pollard
- 09 Nov 2025
Based on a recent survey, almost a fifth of people aged 25-34 in the UK are turning to AI tools to organize their vacations.
Although standard pre-arranged vacations continue to be the most common selection, data indicates that 18% of millennials rely on smart assistants like ChatGPT for travel inspiration.
In contrast, fewer than three percent of older adults cite AI as a resource for holiday ideas.
Overall, 25% of British people continue to opt for printed guides when organizing their journeys.
Researchers predict the role of smart tools to grow rapidly in the upcoming period.
Almost a large portion of participants stated they would be confident to allow an AI assistant to arrange their trips entirely.
Findings shared at a recently held travel industry convention showed that the percentage of UK residents going on a trip recently has practically matched pre-Covid levels.
Roughly eighty-seven percent of participants studied went on a holiday either at home or abroad in the past year.
A growing number of people cited a break as the most important non-essential purchase, ranking above leisure, electronics, and other entertainment, including during economic uncertainty.
Research done in July showed that significantly more people are utilizing AI for travel arrangements compared to the previous year.
Currently, eight percent of participants stated they depend on AI for suggestions, increasing from four percent in 2024.
Research further highlighted that 25- to 34-year-olds were most likely to view a trip as "vital for their mental health".
An impressive ninety percent of younger adults expressed this perspective, compared with the eighty percent general average.
Younger tourists were also double the chance to pick a brand, accommodation, or place due to its eco-friendly policies.
About twenty percent of 25- to 34-year-olds prioritized green practices, against 10% across all age groups.
Several industry figures shared reservations about such statements.
Travellers wants to be more sustainable – yet if it’s costing more money, they tend to reconsider about it.
Nevertheless, the same leader commented that young travellers "appear to be a lot more responsible and healthier living than when I was young".
Latest initiatives by Spanish tourism authorities to alter the demographic of visitors have sparked criticism.
Spain is aiming to support longer stays and leisurely journeys through a new advertising campaign.
The aim is moving away from traditional beach holidays.
In essence their statements, the goal is a different type of customer – they fundamentally want affluent travellers.
The executive commented that should a condition for taking a vacation is wealth, that is "absolutely disgraceful".
The challenges with overcrowding in Spain and elsewhere were blamed on "unregulated accommodations" instead of big operators.
There were appeals for governments to clamp down on examples where property managers do not have a official permit, compliance documents, or correct financial reporting.
Should hosts are identified to lack the required permits and financial records, they face penalties. Non-compliance results in serious penalties. Every unlicensed properties will disappear overnight.
The takeaway was evident: Owners should act responsibly, become licensed, and get it done.
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