Must My Wannabe Influencer Pal Cease Using People for Content?

One Side: Beth

At times she films me while I’m eating. I’ll see myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, she, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, she says, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates video blogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. On occasion I'm captured while dining, or just accompanying her. I’ll see myself on her Instagram afterwards, and it pops up like a jumpscare: I’ll have no makeup on, making a strange expression or be captured while eating. It feels invasive.

She also anticipates that I will to film her at inconvenient times. Sometimes I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our friendship has transformed into me serving as her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. She’s taken me to several industry functions, which was nice, but that doesn’t make up for all the energy I spend assisting her make content.

I’m grateful that Marielle has supported me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being recorded, edited, or posted for an viewers. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I want Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I admire people on social platforms who execute that aesthetic of informal, self-made content creation.

Content creation is my interpretation of living actively: noticing the nuances, posting them with an viewership that appreciates the craft behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my way of sharing opportunities, providing her a chance to witness exclusive moments that could benefit her professional path too. That isn't leverage, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I desire her to see what the work we create together can get us: a foot in the door. I know not all people enjoys being filmed, but sometimes spontaneity is what makes content authentic. Being recorded occasionally is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my private filmmaker, but friends help each other in small ways. My assumption was filming a clip now and then would be fun for her. Innovation thrives in collaboration, and having Beth around makes endeavors energetic and enjoyable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But creating content jointly sometimes is part of how I document our shared experiences.

I value Beth’s friendship profoundly and want to avoid content creation to come between us. I am ready to compromise: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This is not about control, it’s about sharing my world while still considering hers. Clearly content creation is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more excruciating than having a friend film you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys creating, that doesn't imply all those around her is content. She must to honor Beth’s privacy.
Another reader, 26

Marielle might love making content and showing off her life publicly, but it isn't for everybody. It’s nice she has assisted Beth’s career, but she needs to hear what Beth wants.
Emma, 27

It seems like you care about each other, so cling to that and make sure it’s the focus in your relationship. Create some real memories, where genuine feelings are stored, not online archives. Even public figures who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their bond?

Dustin Pollard
Dustin Pollard

Automotive enthusiast and expert in vehicle leasing, sharing insights on car rentals and industry trends.